Amazon today announced its Q4 2019 earnings. Never mind the numbers. They're huge. Like, $87 billion in sales big — a 21 percent increase over the fourth quarter of 2018. Like, $3.3 billion in net income big. (Amazon spends a lot of money to do business.)
But the number that stands out for our purposes? There are now more than 150 million Amazon Prime members worldwide, CEO and founder Jeff Bezos said in the earnings release.
That's obviously good for Amazon Prime Video, which gives you a lot of free video along with that membership.
How's that translate, though? We Prime Members (do I need to disclose that I'm one? Whatever. I am.) watched more than twice as much on Prime Video in Q4 2019 than we did in the last three months of 2018.
Here's he operative section from Bezos:
"Prime membership continues to get better for customers year after year. And customers are responding — more people joined Prime this quarter than ever before, and we now have over 150 million paid Prime members around the world ... Prime members watched double the hours of original movies and TV shows on Prime Video this quarter compared to last year, and Amazon Originals received a record 88 nominations and 26 wins at major awards shows."
And that's to say nothing of all the Amazon Fire TV devices sold. (Amazon doesn't give those numbers.) And all the Amazon Echo devices sold. (It doesn't give those numbers either.) And all the food it sold. And books. And other things. And AWS, which is huge.
So what's next for Q1 2020?
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