Apple TV+

We finally have a price and launch date for Apple TV+ — that's Apple's premium streaming video service that's going to be full of original content.

It'll cost $4.99 a month, and it'll be available Nov. 1.

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Here's how that compares to other streaming services with original content:

  • Apple TV+: $4.99 a month
  • Disney+: $6.99 a month
  • Hulu: $5.99 a month (with commercials)
  • Netflix: $8.99 a month (for SD quality)
  • Amazon Prime Video: $8.99 a month (free with Amazon Prime)
  • CBS All Access: $9.99 a month (with commercials)
  • HBO: $14.99 a month
  • Showtime: $14.99 a month

Here's the thing, though: It's not a fair comparison. Not by a long shot. Yes, Apple TV+ is the least expensive. And it damned well better be because it easily has the least amount of content of all the services we've listed here.

And Apple CEO Tim Cool can talk all he wants about how Jason Momoa's See is the most thought-provoking series of all time. (Yes, he actually said that.) But the simple fact remains that Apple TV+ remains untested in the market at-large. I have no doubt that there's going to be some good stuff on Apple TV+. Maybe even a lot of good stuff.

But Apple TV+ doesn't have the back catalog of Hulu. Or The Handmaid's Tale.

And Apple TV+ isn't Netflix. It doesn't have the monthly rotation of shows and movies, and it doesn't yet have a hit like Stranger Things.

And Apple TV+ isn't Amazon Prime Video, with The Marvelous Mrs. Maisel, or rescued shows like The Expanse.

It's not HBO or Showtime, with their long track records of must-watch series.

And Apple TV certainly is not Disney+ — which will be live Nov. 12 — which sports all of Marvel, Star Wars and, ya know, Disney.

No, Apple didn't undercut anyone here. It priced Apple TV+ exactly where it should at this point.

At the bottom.