A generic TV render running Roku

Roku has announced that we can expect new Roku TV models from the JVC brand later this year. No word on sizes or features, other than they'll be "HD" TVs (which should surprise no one), and no word on what sort of price level we should expect. But given that we're talking about Roku TVs, expect something on the lower end, rather than higher.

From the press release:

"Roku is America's #1 streaming platform because it is incredibly easy to use and offers access to countless movies and TV episodes all from the home screen," said John Araki, Chief Technology Officer of JVC. "We are looking forward to marrying our longstanding history of innovation with Roku's popular smart TV platform as we aim to improve our customers' everyday life with smartly designed products making life a little more fun."

One in four smart TVs is running the Roku operating system, and Roku has done remarkably well with the TCL-branded Series-6 televisions. Roku in October will begin shipping the Roku TV Wireless Speakers — a set of stereo speakers that work specifically with Roku TVs.

From Roku's Q3 earnings statement:

By enhancing the Roku TV experience, we believe we will see increased customer loyalty and user engagement across our large and growing base of Roku TV users. This in turn should attract more consumers to purchase Roku TVs – and encourage more TV brands to license our TV OS.

So. More on these new JVC models once we know more.

Roku Announces JVC as Newest Roku TV Brand

JVC Roku TVs Coming to the U.S. Later This Year

LOS GATOS, Calif.--(BUSINESS WIRE)--Roku, Inc. (Nasdaq: ROKU) today announced Shenzhen MTC Co. (MTC) has joined the Roku TV™ licensing program to build smart TVs under the JVC brand. MTC will leverage TV hardware reference designs and the Roku operating system (OS) to create a line of JVC smart TVs with the first HD JVC Roku TVs expected to ship in the U.S. later this year.

"Roku is America's #1 streaming platform because it is incredibly easy to use and offers access to countless movies and TV episodes all from the home screen," said John Araki, Chief Technology Officer of JVC. "We are looking forward to marrying our longstanding history of innovation with Roku's popular smart TV platform as we aim to improve our customers' everyday life with smartly designed products making life a little more fun."

"For more than 90 years JVC has been delivering quality video and audio products and we look forward to working with MTC to grow the JVC smart TV presence in the US," said Chas Smith, general manager of Roku TV & Players. "We know most TV manufacturers will license a TV OS and are proud of our low-cost purpose-built solution and the level of collaboration and support that we offer our partners while delivering a superior experience to consumers."

The Roku TV licensing program offers TV OEM partners an easy, efficient, and cost-effective way to build smart TVs that consumers love to use. Roku provides low-cost hardware reference designs so TV brands can offer a best-in-class smart TV solution at competitive price points. The Roku® operating system provides consumers with access to an ever-growing library of content as well as regular, automatic software updates so TV OEMs can be sure they are offering the latest and greatest features to customers.

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