Sling TV — followed by DirecTV Now and PlayStation Vue — each announced price increases this summer.

Don't act surprised. We all knew — every last one of us — that the major streaming services would raise prices at some point. And they were only ever going to go up. When was the last time you heard of a content distributor lowering a price just because it could?

And to be fair, it's their jobs to make money. They're not doing this out of the goodness of their hearts, so that your kids can watch Liv and Maddie reruns until their parents start to develop split personalities. No — Sony's job is to make money for Sony. AT&T's job is to make money for AT&T. Dish's job (that's Sling TV we're talking about) is to make money for Dish. YouTube's job is to make money for Google.

Let's recap:

You don't have to be married to a single service. If one starts charging too much — switch!

That doesn't mean there aren't "inexpensive" options when it comes to cord-cutting. (And what's inexpensive for you may well be too much for me.) But like we've said from Day 1, you have to do the math for yourself. You have to decide how much you want to spend each month, and whether the available plans have the channels you want to watch.

And that doesn't mean we don't have good options. Consider all these ranges:

That's a low end of $16 a month for Philo, up to $75 a month for the best PlayStation Vue has to offer. You have options.

Don't mistake any of this for being happy about price increases. Because we're not. (We pay for all this stuff, too!) They are, however, to be expected. And at the same time, we should expect to see more channels and more features added to everyone's plans. More 4K-resolution content. Improved audio. (And maybe don't nickel-and-dime us on DVR.) Hell, Fubo TV just added 4K World Cup games (albeit halfway through the tournament) and it didn't cost any of us a dime.

No, price increase are going to happen. Here's how you fight it: Cancel your subscription and let the company know why, if prices rise higher than you're willing to pay. Take advantage of free trials of a new service. Use more over-the-air TV. And remember that you're not in a contact for one you no longer want to use.

It's our money. The streaming companies will still take as much of it as they possibly can, but it's our money.

Spend it wisely.

Update: We've corrected the price of YouTube TV, which increased to $40 in March 2018.