Sling is now offering previous customers a channel full of free shows in hopes that they'll come back as a paying subscriber.

Sling TV today — in what may be the most honest news release we've ever seen — announced new pricing and new a-la-carte and pay-per-view options for its streaming TV experience.

Here's what you need to know:

No subscription necessary — on Roku, anyway, for now

The Sling "channel" (that's Roku-speak for "app") on Roku devices gets a major update. (More devices will get these features at some point.) If you're not currently a Sling subscriber (but still have the channel on your Roku device) you'll have a bunch of shows available in the "My TV section.

That's right — free shows even if you're not paying Sling a dime. But, ya know, if you decide you want to restart your subscription, they'd be just fine with that. And even if you don't decide to pony up some case every month, you'll still have new new options like ...

Pay-per-view events and a-la-carte channels

You'll also have the option to order pay-per-view events as a one-time purchase — whether or not you're a current Sling subscriber. (If you are, you can choose to roll the PPV price in to your monthly bill.)

Non-subscribers will also be able to buy movies a-la-carte, or subscribe to a number of select channels without needing the Orange or Blue plans first.

Initially, those channels include:

  • Showtime ($10 a month)
  • CuriosityStream ($6 a month)
  • Stingray Karaoke ($7 a month)
  • Dove Channel ($5 a month)
  • Outside TV Features ($5 a month)
  • UP Faith & Family ($5 a month)
  • Pantaya ($6 a month)
  • NBA League Pass ($28.99 a month)

And of course those a-la-carte channels are available if you're a current sling TV subscriber. (And more channels will be added in the coming months.)

Sling Orange plan is now $5 more expensive

"Programming fees ... only go one direction, and that's up!" wrote Sling TV President Warren Schlichting. Props for not sugar coating it.

The basic Sling Orange plan — which comes with more than 30 channels, is increasing by $5 to $25 a month for new customers and existing customers (beginning in August) who only have the Sling Orange plan.

However, if you have the Sling Orange and Sling Blue plans, you'll still just pay $40 a month.

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